From Canvas & Old Bicycle Tires to Luxury Flats: The History of Friulane Shoes!
If you’ve ever slipped on a pair of elegant, handmade friulane shoes, you know they carry a certain charm—a blend of rustic soul and refined style. At Mar Soreli, we are proud to celebrate this timeless Italian tradition that transformed from countryside practicality to urban luxury. But how did these shoes rise from scraps to sophistication? Let’s take a stylish step back in time.
Why This Story Still Walks with Us?
Fashion isn’t just about looking good. It’s about where we come from and where we’re going. The story of friulane shoes is more than a tale of reinvention. It’s proof that beauty and utility can coexist. And in today’s fast-paced, throwaway culture, reviving something meaningful—something that respects people, heritage, and the planet—feels more important than ever. At Mar Soreli, we saw the story, believed in it, and added our own modern twist. That’s why what we offer isn’t just footwear—it’s living history stitched with passion.
Canvas and Rubber: The Original DIY
Let’s rewind to 19th-century Friuli, Italy. Locals needed shoes that were tough, breathable, and affordable. So they turned to what they had: scraps of canvas from old tablecloths and bed sheets.
Only after WWI sole was substituted by leftover rubber from soldier used bicycle tires.
These early shoes were:
● Flat, lightweight, and flexible
● Sewn by hand, often by grandmothers
● Worn for church, weddings, and even field work
● Made using a simple blanket stitch technique
While modest in looks, they were rich in character and community spirit. People took pride in crafting them—an early example of slow fashion before it had a name.
Venice Puts Them on the Map
Years later, the shoes traveled west to Venice. Gondoliers loved them for their soft soles that wouldn’t scratch their boats. Then aristocrats started wearing them in velvet and silk, turning peasant shoes into posh accessories. And just like that, the world began to notice. But it wasn’t until much later that these humble kicks made their way into the global luxury scene—where we proudly carry the torch. At this point, luxury flats shoes became a thing not just of comfort but of culture.
The Mar Soreli Upgrade: Tradition Meets Elegance
When we launched Mar Soreli, our goal was clear: bring friulane shoes into the now without losing their soul. We studied the stitch, honored the shape, and elevated the materials. We started using rich velvets, eco-certified dyes, and soft, foot-loving linings. But we didn’t stop at beauty. We asked: how do we honor the Earth too? So we introduced sustainable luxury footwear made from responsibly sourced materials, sewn by skilled artisans, and built to last. Unlike fast fashion that falls apart after one season, our shoes grow better with time.
How to Style Them in Modern Life
Want to add friulane flair to your wardrobe? Here’s how we love to wear them:
● Pair velvet flats with cropped trousers and a linen blazer
● Try bold colors with simple black dresses
● Use them as your go-to travel shoe—they pack flat and feel like slippers
● Mix with denim and silk for high-low elegance
Once you try them, you’ll wonder how your wardrobe lived without them. It’s worth noting that our love for eco‑friendly Italian shoes is more than just a branding angle—it’s our way of honoring the people, places, and practices that made these shoes iconic.
FAQs
1. Are friulane shoes suitable for everyday wear?
Absolutely. They’re lightweight, durable, and versatile. Many customers use them daily.
2. Do Mar Soreli shoes fit true to size?
Yes, but since they’re handmade, we suggest checking our size chart for the best fit.
3. Can I wear them outside, or are they only for indoors?
They’re perfect for both. Our soles are upgraded for modern outdoor wear.
4. Are your materials really eco-friendly?
Yes. We use natural fabrics, recycled packaging, and local Italian craftsmanship.
5. How should I care for my shoes?
Gently brush the fabric and store them in the dust bag we provide. Avoid soaking
Explore our collection today—and bring home a pair of shoes with a story worth telling.